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Adini

We currently stock this brand only in our New Milton store.

Adini are a classic British boutique brand that is dedicated to making the woman of today feel and look beautiful. Our collections, although quintessentially English, have a hint of Eastern influence, giving them their own unique and distinctive hand writing. They strive to stay away from the mainstream high street trends, which has allowed the Adini brand to gain a significant number of loyal followers whilst retaining that original and desired feel that people love. This however does not mean they do not watch the major trends per season and add the neccessary touches to their ranges. Adini was founded in the UK in 1978, and was one of the first domestic fashion companies to incorporate creative foreign designs, themes and manufacturing techniques into its collections, helping to breath new life into a declining British Fashion Industry. The name 'Adini', which is an anagram of the word 'India', and a variation of a Sanskrit word meaning 'The Original', was chosen to both reflect these pioneering instincts, which continue to be a major influence today, and its focus on ethnic origins.