Estee Lauder first established her company in 1946 with four main products and one belief; every woman can be beautiful. She was involved in all the processes from selling her wonderful products to designing her products packaging. The famous blue was her definitive choice as she believed it would coordinate with the decor of most bedrooms and bathrooms.
More than 60 years later, Estee's simple notion has changed the face of the beauty and cosmetics industry forever.
"I want to show as many women as I can reach, not only how to be beautiful but how to stay beautiful" - Estee Lauder