Maidenform

Maidenform

Maidenform

Founded in 1922 by three people, who all decided to rebel against smaller bust designs, the company produces some of the finest bras and undergarments that compliment and accentuate the natural shape of a woman's figure. Hence the name, Maidenform.

Through development and innovation, Maidenform has become a leading brand in shape-wear and now takes 40% of the market share in the whole of the US!