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Sandwich

We currently have this brand in both our New Milton and Romsey stores.

Back in the 1970s, Willem Veldhoven was running an agency that his father had established in 1950. The company was initially best known for its velour and towelling sweaters. The sweaters were bought by Dutch chain stores but after 25 years Willem Veldhoven began to realise that if he was to ensure his companys survival, he would have to drastically change its course.

In 1979 Willem met Henriette Daniels who, since she had graduated, had been working as purchser for Vroom & Dreesnman, buying clothing for the chain store's recently established fashion department. Veldhoven gate Hanriette Daniels free rein to develop articles for the boutique-like shops and chains that had meanwhile made their appearance in the Netherlands. Within a short space of time approximately 100 shops were created.

The company of course, soon felt the need to associate its commercial success with a brand name, and in 1983 that led to the birth of the 'Sandwich' label.

For Veldhoven and Daniels - this marked the beginning of the story of a fashion line which, after 25 years, is still as successful as ever.